Ruth blowing a cloud of flour toward the camera, dressed in a blue apron

Hi! I’m Ruth Moore, a wedding cake maker based in Norfolk

I’m an animal lover, an ex-maths teacher, and a lover of travel and musical theatre. I bake modern, unique (and sometimes wacky) wedding cakes that’ll add heaps of fun and flavour to your wedding.

Book Me

Ruth Moore sculpting a white cake in her cake room

My Journey From Home Baker to Wedding Cake Maker

I started baking with my Mum when I was very young, and she taught me that a cake isn’t just something to be passed around with coffee (or Vimto for us kiddies). During those cherished baking sessions, I learned that cakes can be a beautiful way to strengthen relationships.

As I grew older and more adept at holding a spatula, it became tradition for my mum and me to make the birthday cakes for my brothers, my dad, and family friends. I like to think I helped, but I largely just finished off the buttercream!

A cake designed to look like a turtle, with a flat top decorated like the Earth

A Continued Tradition to Honour My Mum

Sadly, my mum passed in my late teens, but I continued the tradition of making birthday cakes for my loved ones in her honour. Here's the one I made over ten years ago for my dad's 50th in my university flat!

Cakes Are an Expression of Love

Mum taught me the basic skills I needed, how to have fun and get creative with cake design, and, most of all, that crafting cakes is an expression of love. That lesson sparked a passion in me, and in 2021, I started Mooreish Cakes to turn my hobby into my dream career. I even baked my own wedding cake!

Bride and groom cutting a wedding cake with multiple tiers and white icing, decorated with navy blue ribbons, on a lace-covered table.

Show-Stopper Wedding Cakes, Baked with Love

I became a wedding cake baker because I love the excitement and creativity that this type of baking allows.

I love having fun with my clients as we discuss your theme, potential design, and how far we can push the laws of cake physics (the mathematician in me loves a challenge!).

A bride and groom cutting a wedding cake together, smiling

Celebrating Love in All its Forms

I’m proud to be a fully inclusive cake maker and a safe space for LGBTQIA+ couples.

Hands holding a rainbow iced heart-shaped cookie

Got a unique wedding cake idea in mind? Book a call with me and let’s make it a reality!

Get In Touch

From enquiry to consultation to tasting to the big day, Ruth has been amazing and first class! We both can not thank her enough and would recommend to anyone! Thank you Ruth!

— Michael and Sarah

An outdoor floral display with floral and lace tiered wedding cake, in a garden setting

I’m Proud to Be a Sustainable Wedding Cake Maker

Wherever possible, I use products and processes that minimise waste, are locally sourced, and support sustainability. I buy as many of my ingredients from local producers and, wherever possible, use plastic-free, reusable, and/or biodegradable equipment, materials, storage, and packaging.

In addition to the cakes and fillings themselves, I make many of the other elements from scratch, such as modelling chocolate, vanilla essence, fruit coulis, curds, and more. This massively reduces the amount of packaging I use.

All deliveries are done by me in my hybrid car (I’m saving up for an electric) to venues in Norwich and throughout Norfolk, Suffolk, and Cambridgeshire, so you can be confident yours will arrive safely and sustainably.

A two-tiered wedding cake with floral decorations and painted embellishments, placed on a table

I’ve made multiple cakes that generated zero waste, and I’m constantly working to add more to that tally! Pop me a message if you’d like my next zero-waste wedding cake to be yours.

The Proof’s in the Tasting

Order your wedding cake taster box and get ready to receive the most delicious delivery ever.

Choose Your Flavours

Tiered wedding cake with abstract textured design, displayed on a white pedestal surrounded by dried floral arrangements, with a dried floral display

The Wedding Cake of Your Dreams in Three Easy Steps

It’s no secret that planning a wedding can be stressful, with to-do lists and don’t forget Post-It notes littering every surface for months on end. That’s why I’ve purposefully kept my cake design process to just three easy steps.

Step 1. Wedding date confirmation, initial consultation & deposit

Step 2. Design consultation & cake tasting

Step 3. Finalising the design & creating the cake

Find out more about the process, see some of my recent creations, and get an idea of my prices.

See My Cake Services

Ruth made our wedding cake last November, and I couldn't have been happier with the outcome. The process of choosing and designing our cake was easy and a lot of fun, and Ruth was very willing and excited to work with me to incorporate my illustration work onto the cake. Not only did it look amazing, but it tasted amazing as well. I still think about it nearly a year on.